How Usha leverages its decade long association with Mumbai Indians

Komal Mehra, head, sports initiatives and associations, Usha International, discusses the brand’s decade-long IPL engagement and how sports have been integral to its marketing initiatives.

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Mumbai ,Maharashtra ,India ,Hrithik Shokeen ,Rohit Sharma ,Komal Mehra ,Mithali Raj ,Jason Behrendorff ,Indian Premier League ,Usha International ,Mumbai Indians ,Ultimate Flying Disc ,