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Business
by David McCowen
 
A growing ride-sharing service hopes letting female drivers choose the sex of their passengers will make the business more popular.
Didi, an alternative to the likes of Uber, wants to encourage women to take up driving for the service by allowing them to restrict their services to other women, rejecting men who may need a ride.
Many female DiDi drivers such as Elizabeth Kenny prefer to work during the day. Photo Patrick Woods / Sunshine Coast Daily.
The business says fewer than 5 per cent of ride share drivers in Australia are women.
Allowing female contractors to choose only to pick up women might make people more likely to sign up for the service.

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