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This is a guest blogpost by Gordon Wilson, CEO, Advanced
It would be an understatement to say that Covid-19 has disrupted the way the world does business. How we now operate has to be set in a new context, accepting new realities. But if Covid-19 has one legacy for business, it will be the accelerated shift to a digital first mindset.
According to research, buyer preference for digital engagement, as opposed to traditional engagement, is twice what it was pre-Covid-19 and therefore the pressure is on UK Plc to pivot fast to a digital first approach in all business activity. If the UK is to emerge, and then grow, from the challenge of Covid-19, then it has to make this goal achievable and sustainable. And quickly.