How to Tell the Age of an Innovation
Henrich Greve, INSEAD Professor of Entrepreneurship, Ivana Naumovska, INSEAD Assistant Professor of Entrepreneurship and Family Enterprise, and Vibha Gaba, INSEAD Professor of Entrepreneurship |
April 29, 2021
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All innovations make the journey from “eureka” to “meh”. But they don’t do so according to fixed rules.
Innovation never sleeps. It’s a relentless pursuit of the new and different, spurred by the awareness that yesterday’s breakthrough is today’s bare minimum for staying in the game. The competitive advantage to be reaped from new discoveries has a limited shelf life.