The rise in hybrid working in recent years has brought numerous benefits for employees and employers alike. One of the key advantages is that it has opened the door to a larger talent pool beyond regional confines, which is a welcome boost for sectors like technology, which has historically battled skills shortages and struggled to recruit outside of major cities. At Sopro, this growing need for tech talent, combined with an ambition to become a global leader, led to the Brighton business expanding across three territories in just eight years. With sites in the UK, Macedonia and US , the Brighton-founded brand has a diverse workforce of coders, developers and writers. In this article, Michelle Thomas, Chief People Officer at award-winning email prospecting business Sopro, shares three top tips on running an effective and engaging HR strategy when faced with a varied, global workforce.