From Bordeaux to Fläsch: the evolving landscape of wine investment and the role of Switzerland - Instead of stocks, bitcoin or gold, you can also invest in luxury goods such as wine. In fact, not all wines qualify, as they must meet certain requirements in order for them to be suitable for trade. Dr. Jean-Philippe Weisskopf, wine connoisseur and professor at EHL Hospitality Business School, explains how best to invest in wine.