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During the pandemic, more customers are utilizing the direct-to-consumer retail experience.
Brands that personalize their DTC offerings are more likely to retain new customers in the long run.
Find your niche, make returns easy, and embody socially conscious values that speak to your customers' identity.
As the collapse of the traditional retail model progresses, consumers by and large now defer to shopping online for everything from daily essentials to luxury purchases, paving the way for direct-to-consumer (DTC) brands to take the place of traditional retail stores.
I've purchased everything from toothpaste to cars online. In this heightened e-commerce landscape, consumers' expectations that products and experiences be crafted to meet their exact needs have escalated.