How the Spanish Flu wasn't Spanish at all
Over 100 years later, it's still remembered as the Spanish Flu. But the pandemic didn't originate in Spain.
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Posted: Jun 11, 2020 11:24 AM ET | Last Updated: June 11, 2020
Men wear masks during the Spanish flu pandemic of 1918. (National Archives of Canada/The Canadian Press)
Under the Influence0:00S9E24 - Branding A Disease
A memorable brand can define a product for decades.
Repetition is a big factor in branding — for the more often a brand gets mentioned, the more indelible that brand name becomes. How a brand is first positioned in the marketplace is often the snapshot people file in their minds.