January 15, 2021
Last weekend, Nickelodeon hosted an NFL Playoff game between the Chicago Bears and the New Orleans Saints. This idea would seem strange from the outside looking in, as the capitalistic concept of competition dictates that there should be one sole channel with the broadcasting rights to any one game. That would be correct according to its own internal logic; however, Nickelodeon and CBS are owned by the same company, so the logic of their parent company, National Amusements, won out.
However, the broadcast featured bespoke graphics, a separate production crew and a different broadcast team. That is quite the effort just to fill programming on a children’s cartoon channel. What did they accomplish?