How the coronavirus has boosted non-alcoholic beer
Andrew Dickson
Richard Drew/AP
Non-alcoholic beer, like Brooklyn Brewery's Special Effects, has seen huge growth in the past year.
Covid lockdowns are leading us to rethink our habits, while innovations have made NA beer tastier.
The global market for NA beer could be worth $29 billion by 2026, according to one prediction.
A few years back, Eric Ottaway was traveling in Europe when he noticed something about the way people were drinking.
Ottaway is the CEO of Brooklyn Brewery, one of the largest craft-beer outfits in the United States, so has an eye for such things – and what he saw intrigued him. Instead of knocking back full-strength beer, a surprising number of folks in pubs seemed to be choosing low-alcohol beverages.