Tom J. Bechman
SUPPORT FOR BEEF: When these cattle are sold at market, $1 per head will be forwarded to the Beef Checkoff for promotion and research.
Indiana’s officer on the board explains how it works and what producers need to know.
The Cattlemen’s Beef Promotion and Research Board is the national group that oversees the Beef Checkoff. Indiana has one member on the 100-member board, known as the CBB. Currently, Norman Voyles Jr. is secretary-treasurer of the CBB. Here is an exclusive interview with him:
Can you provide a quick history of the Cattlemen’s Beef Board? CBB manages the National Beef Checkoff. Language providing for a referendum to establish the Beef Checkoff was included in the 1985 Farm Bill. By statute, the USDA Agricultural Marketing Service oversees it. The referendum passed in 1988 with 79% producer approval.