How smart managers handle branding amidst Covid-19
ANI |
Updated: Apr 30, 2021 19:04 IST
New Delhi [India], April 30 (ANI/SRV Media): The outbreak of the Covid-19 pandemic has upended the projections of each business. However, digital marketing as a business has surged. B2B and B2C companies both increased their spending on digital: may it be creating a content marketing plan, or enhancing website UI/UX, or foraying into online selling.
While all industries have been downsizing, the online advertising industry has been hiring talent and increasing pay scales. The transition to remote work prompted by the social distancing measures has been an added advantage to Digital Marketing & Branding Agencies. The maverick graphic designer who gets ideas at the oddest hours and the brooding copywriter who likes perfect silence while writing each line truly loves the work-from-home scenario.