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TikTok launches new tool for clearer insight into customer journey

TikTok launches new tool for clearer insight into customer journey
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Nicola Agius , Thomas Carter , Tok Ads Manager , Attribution Analytics , Performance Comparison , View Content , Initiate Checkout , Senior Tiktok Strategist , Power Digital Marketing , Paid Media Editor , Search Engine Land , Jungle Creations , Mail Online , Digital Spy , Blue Array , Mastering In House ,

How small businesses can turn creative ideas into big returns on TikTok


How small businesses turn creative ideas into big returns on TikTok
Image: Oatsome, courtesy of TikTok
From fledgling start-ups generating a modest turnover for their sole proprietor, to businesses turning over millions a year and employing up to 250 people, SMBs (small and medium-sized businesses, or enterprises) are a diverse bunch in terms of their offering and scale. But they are united in their desire to appeal to a customer base that today is largely engaged digitally. And that’s why TikTok, with its focus on uniting its user base, is such a powerful route to market.
This piece examines why TikTok for Business is an increasingly attractive proposition for SMBs, with examples of brands that have improved their bottom line by utilising the platform, a focus on how TikTok is going above and beyond to help out struggling business, and a look into how brands can use the Ads Manager platform and creative toolset to create content that resonates with TikTok’s 100 ....

Taiwo Adegbulu , Charli Damelio , Alessandro Borgese , Richard Curtis , Lancaster University , Shopify App , Ad Group , Procter Gamble , Ads Manager , Shopify App Store , Tiktok For Business , Love Actually , Tok Ads Manager , Tiktok Ads Manager , Smart Video , For You , Tiktok Pixel , In Feed Ads , Kingdom Based Omolola Jewellery , West African , In Feed Auction Ads , Chief Executive , Tiktok Creator Charlid Amelio , Tiktok Ad Manager , Tiktok September , ரிச்சர்ட் கர்டிஸ் ,