How organisations can make corporate communications work
Thursday May 06 2021
Summary
You can keep on shouting until the cows come home, but if you do not treat communications as a strategic cog of your business, you will keep on battling perception issues about your brand or organisation.
Now, reality is that in most organisations, the public sector included, the corporate communication function has never been taken seriously, and is mostly treated as an afterthought, nay, an appendage of the marketing or advertising department.
In some organisations, communication is part of the human resource or legal departments, and as such does not have its own budget and clear mandate.