'Yes, it’s a big investment, but it is absolutely worth it'
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After a year in which sleep has, thanks to the pandemic and its attendant issues, been harder to manage than ever, World Sleep Day has rarely seemed as important.
But how much would you pay for a decent night’s sleep? According to research conducted in the US a few years ago, the average American would be willing to shell out $290 (about £208) per night for a properly restful night, while the hotel industry is awash with pricey initiatives to assist guests in their quest for peaceful slumber.