Beauty
‘Most guys don’t even wash their face’: How Harry’s is leveling up skin care for men
JUL 20, 2021
From toners to eye creams, the skin-care products available for men are becoming more numerous and varied as startups vie to get them to adopt a routine, and stick to it.
Last week, men’s shaving-turned-grooming unicorn Harry’s became the latest men’s brand to expand its range of skin-care products beyond the basic cleanser and lotion, adding a toner, eye cream, night lotion and blemish treatment to its lineup. It joins a range of startups and conglomerate-owned brands introducing a multi-step skin-care routine to men. According to Euromonitor, the men’s skin-care market excluding shaving products in the U.S. was worth $402.8 billion in 2020, up 2.2% from 2019.