Generative artificial intelligence (AI) is revolutionizing the economy and industries by changing production methods, content creation and decision-making. A major turning point was reached last November when OpenAI made its automated chatbot ChatGPT available to the general public. Since then, innovations along these lines have been springing up everywhere. Generative AI, which encompasses approaches such as Machine Learning, Deep Learning and artificial neural networks, is distinguished by its ability to create new data from existing sets. This characteristic opens the way to countless applications and economic opportunities. In this article, we'll explore the impact of generative AI on the economy, taking examples from different industries.