How COVID-19 is spurring innovation in South Africa
Adam Craker (MBA 1996) created startup SAtion to boost business and the economy through digitalization.
Fresh from the success of COBRA (Covid Business Rescue Assistance), Adam Craker has turned to SAtion, a public private initiative to ease and accelerate South Africa’s digital future.
Building on his experience since last year’s launch of COBRA to help businesses crushed by the pandemic stave off closure, Craker is confident knowledge-sharing, mentoring, investment and innovation can once again be harnessed, this time to digitize business and boost an embattled economy.
“SAtion (whose name blends the acronym for South Africa, SA, with the suffix “tion”, used to denote the result of an action) was born out of COBRA and everything that we learned about creating an active ecosystem. Now we’re aiming to improve on that model and approach,” says Craker, who fell in love with South Africa during the Team Initiated Enterprise (TIE) component of his MBA course at IMD.