How BARC manipulated data on the pretext of 'controlling outliers'

How BARC manipulated data on the pretext of ‘controlling outliers’
The TV ratings agency was struggling to justify the data it was putting out and tinkering with it constantly.
The WhatsApp chats between
Republic TV editor Arnab Goswami and Partho Dasgupta, former CEO of Broadcast Audience Research Council, reveal how the television ratings agency was struggling to justify the data that it was putting out and tinkering with it constantly. This was all being done to push the narrative of “All iz Well” and “we know what we are doing”.
This is the story of how a couple of men in positions of power helped set the narrative for what is “news”. A BARC insider we spoke to revealed that Dasgupta and ex-COO Romil Ramgarhia were part of a system where they were manipulating data to decide how channels should be ranked.

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