Sinyi Realty’s 'In Love We Trust' brand campaign
What made Sinyi Realty's brand campaign, designed to encourage young people to overcome their fear of commitment, emerge as the most shared and liked Taiwanese ad. The Drum finds out
Taiwan, a small island country in East Asia, is known for things as diverse as its night markets and themed restaurants, to being one of the first to offer free and mass Wi-Fi. The country has been suffering from a unique social problem of late: of having a divorce rate that has surpassed the marriage rate, ranking first in Asia and second in the world. These are odd statistics, especially when one looks at the size of this Asian nation. This culturally dysfunctional trend has led to a scenario marked by the failure of young people to commit to relationships out of fear of divorce.