A punter was lured into Crown Melbourne with free tickets to a Phil Collins concert before he gambled away $30,000, a royal commission has been told.
The royal commission was set up by the Dan Andrews Labor government after a NSW inquiry found Crown unsuitable to run its newly built casino in Sydney's Barangaroo.
Counsel assisting Geoffrey Kozminsky on Friday said the Southbank casino offered its customers a range of prizes and giveaways, all with a mind to increasing how often and how long they spent gambling.
'Nothing is for free,' the problem gambler told the inquiry into whether Crown can keep a licence for its Melbourne operations.