The Christchurch-based wool research organisation, WRONZ, has launched a company Wool Source to commercialise new products and markets for strong wool.
Once wool is broken down into a fine powder, it can be used in the cosmetic sector for products such as bronzers.
Photo: 123rf
It follows a five-year programme looking at innovative uses for strong wool, which traditionally goes into carpets.
The WRONZ-led wool research initiative develops unique wool particle products with applications from cosmetics to printing.
Wool Source has established a pilot production plant at Lincoln University in order to prove the commercial feasibility of the new products.