The Hong Kong Tourism Board (HKTB) has appointed MSLGroup Thailand as its public relations (PR) agency for Thailand. The appointment, which begins in May 2021 will see MSLGroup Thailand support HKTB in its communications efforts to bolster HKTB's overall corporate and brand image as Asia's World City.
"We are pleased to announce that MSLGroup Thailand has presented a robust and creative submission demonstrating their strength of the tourism landscape. Going forward, we will work closely with MSLGroup Thailand to review our communications strategies with the aim of strengthening Hong Kong's overall image." said Raymond Chan, Regional Director of South East Asia, Hong Kong Tourism Board.