Honeycomb Cereal Launches New "Big Honey" Campaign Starring Terry Crews
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Crews shares straight talk inspiration with tweens and teens as an un-BEE-lievably funny, larger-than-life bee
LAKEVILLE, Minn., Feb. 1, 2021 /PRNewswire/ -- Known for its big size, big crunch and big honey taste, Honeycomb cereal is launching a new brand campaign starring actor and comedian Terry Crews as a larger-than-life bee character known as "Big Honey." The campaign features Crews sharing a little straight talk with tweens and teens to inspire and give them confidence to tackle some of the rites of passage and everyday challenges they face growing up.