Honduran okra aims to compete with longer shelf life and year-round availability
Although okra is widely used in Caribbean, Creole, Cajun and Indian cuisines, many European consumers have yet to discover its unique texture and flavour. Thanks to the power of the Internet, more and more Europeans are embracing the nutritious value of this versatile vegetable. As interest grows, Honduran producer Agrícola Antar is expanding its business to Europe. The firm aims to compete with producers from other parts of the world with okra that has a longer shelf life, higher quality and year-round availability.
After many years running an ice-cream factory, Antonio and Argentina, a couple from Choluteca, Honduras, decided to look for new ways to benefit the local community. After some feasibility studies, they found that okra had the potential they were looking for and they established Agrícola Antar. Today, the company Antar is one of the biggest okra exporters in Honduras, with 50 full-time staff and up to 700 seasonal workers.