Hennessy Forms Local Partnerships With Ten NBA Teams
Hennessy, the world’s best-selling Cognac and
Official Spirit of the NBA, is partnering with ten NBA teams, elevating the brand’s existing partnership with the league. Moving at the speed of culture, individual deals will evolve Hennessy’s national
‘Spirit of the NBA’ platform and bring to life the brand’s ‘Never stop. Never settle.’ mantra for avid fans in local markets.
Programming will be bespoke to each city, with Hennessy amplifying the local team spirit of each NBA market through world- class marketing support, tailored community and social platforms, retail activations featuring custom POS and localized packaging.