BBC Studios/Warner Bros. Television Distribution
A McKinsey study found that Hollywood is losing out on $10 billion because of racial biases.
Black-led projected often receive less funding, but earn "higher relative returns."
The study found from 2015-2019, 11% of leads/co-leads in films were portrayed by a Black person.
A recent study conducted by the consulting firm McKinsey found that Hollywood could see a boost in annual revenue by $10 billion, bringing revenues to more than $150 billion every year, if the industry addresses the racial inequalities that persist in film and television.
The McKinsey study found that "fewer Black-led stories get told, and when they are, these projects have been consistently underfunded and undervalued, despite often earning higher relative returns than other properties."