Drama defines Hins Cheung’s look on stage. But being surrounded by lavish white wedding gowns isn’t the impression that one has on the Cantopop singer. At the launch of Sennet Frères’ first spring/summer season, Cheung sits in the four-storey boutique next to Times Square. Sennet Frères, originally a watch and jewellery brand, was relaunched with a bridal couture business after more than 70 years in December 2020. Cheung reveals that he isn’t tying the knot. “I’m like the nanny of this brand and my many projects before this,” he says, referring to his taking over the historic Avon Recording Studios in 2015, and reviving Junon restaurant in 2018, which he is no longer a part of. “I didn’t father them but helped them grow and flourish, and then I let go of my hand.”