“China will soon be the 2nd global perfume market,” Sylvain Eyraud, Takasago
Kristel Milet
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Japanese group Takasago, the perfume composition leader in Asia, provides brands with consumer knowledge, an olfactory expertise, and a broad palette of ingredients to help them understand today’s China, which is widely considered as the new perfume Eldorado. Sylvain Eyraud, Global Marketing & Communication Director Fine Fragrance, and Mathilde Girardon, Marketing Manager, unveiled the codes and specific expectations of this market in an exclusive interview with Premium Beauty News.
Although it took the Chinese market quite long to embrace the perfume culture, today’s young generation keeps showing a partiality for this luxury product by imposing new expectations. The most legitimate L’Atelier Chine offered by Maison Takasago is aimed to share the knowledge needed about