Hilton, is set to introduce Italy's first LXR Hotels & Resorts property, further expanding its luxury brand offerings. Through a franchise agreement with Paval Holding and Apex Alliance, the Grand Hotel Gardone Lake Garda, LXR Hotels & Resorts, is scheduled to open its doors in 2026 following a multimillion Euro renovation. This lakeside property, owned by the Lithuanian group Apex Alliance and Romanian Pavăl Holding, will be managed by Apex Alliance Hotel Management.