Highland Tourism group set up to promote the brand and help recovery after Brexit and Covid

  Article
By Calum MacLeod
Published: 08:03, 25 February 2021
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Yvonne Crook (left) and Sam Faircliff (right), co-founders of Highland Tourism.
A NEW organisation hopes to give a unified voice to the Highland tourism sector as it meets the challenge of recovery from Covid-19 and the impact of Brexit.
Sustainability will also be an important factor for the new group, as well as finding ways to promote the region to potential customers and support its members.
Highland Tourism is a new community interest company set up Yvonne Crook, who runs catering company Good Highland Food with her husband Mike and has over 20 years of experience in destination management in Scotland and Europe, and Sam Faircliff, the managing director of Cairngorm Brewery who played a pivotal role in establishing the Cairngorms Business Partnership.

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