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Hollow Spirits Lavender Vodka is used to create the distillery’s Lavender Moon cocktail, which will be canned in the near future. (Courtesy of Alex Volek)
The sky is the limit for Hollow Spirits Distillery.
It relied on creativity to keep sales flowing and maintaining revenue during pandemic shutdowns. Its originality in marketing not only kept the distillery afloat but also helped it excel beyond expectations.
“We were actually pretty fortunate, because chef (Tristin Rogers) is amazing, and then (manager/mixologist) Kicker (Gonzales) and those guys that did a lot of different ideas in order to make sales during the pandemic,” Hollow Spirits founder Frank Holloway said. “So we were actually up last year in sales, believe it or not. So now because of that, we’re in the process of building an elevated patio at Hollow Spirits. … And then we’re going to expand the bar, then we’re going to expand the kitchen.”