“This is a truly unique hybrid innovation that will pioneer a new category we’re calling refreshment coffee,” said Jaideep Kibe, vice president, Coca-Cola Trademark at Coca-Cola North America, in a statement to TODAY Food.
Back in 2006, Coca-Cola launched Coca-Cola Blak, a coffee-flavored version of its classic soda. The beverage flopped, and Coke stopped selling the product just two years after it launched.
Coca-Cola With Coffee, which has already been sold in international markets like Japan, Brazil, Turkey and Italy, contains more real coffee than Blak did. The product is also more caffeinated than regular Coke and features 69 milligrams of caffeine per 12-ounce can.