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ECLECTIC, Ala., Jan. 14, 2021 /PRNewswire/ --
Hercules Poly Incorporated announced today that they have rebranded, adopting a new logo and a more concise name, Hercules Incorporated. Though established in 1993, it's in the last 10 years that the Company has experienced significant growth, expanding its product offering from simply poly bags to gloves, safety products, dog parks, playgrounds, outdoor amenities and more. This evolution beyond bags demanded a brand strategy and visual expression that reflects the company's past successes and vision for the future.
Scott Gardner, Hercules Inc.'s Director of Marketing, who is leading the rebrand, commented that "It's been over 14 years since the Hercules brand has been updated in a significant way. The time was right to modernize, streamline and simplify our brand identity."