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"I don't know if you're into the [cottagecore] trend," Herbivore's director of product development, Jenni Ewing, tells
Allure over Zoom, "[but] that was the inspiration behind the
Herbivore Cloud Jelly – a beautiful picnic of nutrients for your skin." As she's saying this, she's holding up a clear glass bottle filled with a dreamy petal pink fluid packed with hibiscus, peach, and strawberry extracts that really is the skin-care version of TikTok's sought-after calming, nature, folksy, flowy-dress, Taylor Swift-soundtracked aesthetic.