Hell Pizza launches new AfterLife Pay campaign via Yarn – where customers don't have to pay for their pizza until they're… dead – Campaign Brief

As the heat turns up on ‘Buy now, pay later’ schemes trapping a growing number of Kiwis in spirals of debt, HELL and Yarn have launched AfterLife Pay, where customers don’t have to pay for their pizza until they’re… dead.


Launching initially as a trial in New Zealand and Australia, a select nu

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