'Checkout charity' can increase a shopper's anxiety, especially when asks are automated

A study of what customers experience when they’re asked to chip in for a cause during checkout suggests that retailers should be careful about participating in these campaigns.

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Alex Zablah , ,Research Brief ,Anxiety ,Charity ,Diving ,New Research ,Philanthropy And Nonprofit Research ,Hilanthropy And Nonprofits ,Uick Reads ,Retailers ,Shopping ,