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Health group using PSAs to build vaccine trust among hard-hit minorities

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KSL TV
SALT LAKE CITY — Minorities are one of the hardest-hit populations during the pandemic, and that is why a Utah group is building trust with them through an online information campaign.
There was certainly a lot to celebrate this week as health care workers across Utah started getting the first vaccinations. But there is a lingering wariness in minority communities.
"There's a lot of mistrust, just from past experiences," said Oreta Tupola, who works with community health workers through the Utah Public Health Association. "There's so much information that's out there that you know, people are doing their own research and then there's this belief that it's a political thing — it's not real."

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