'The future is electric, and Audi Volkswagen Korea is prepared'
Posted : 2020-12-14 16:21
Updated : 2020-12-15 09:12
Audi Volkswagen Korea Group Managing Director Rene Koneberg speaks during an interview with The Korea Times in Seoul, Friday. Courtesy of Audi Volkswagen Korea
Audi Volkswagen Korea chief pledges strong return with new EVs
By Nam Hyun-woo
Over the past few years, the presence of Audi and Volkswagen vehicles in the Korean automobile market have been kept at a low level after their importer, Audi Volkswagen Korea (AVK), was slapped with a sales ban in 2016 following a global emissions scandal involving Volkswagen Group.
To control the situation, the German automaker sent a relief pitcher, appointing Rene Koneberg as AVK group managing director in 2017. Under his leadership, the company centered its efforts on recovery and managed to showcase a noticeable rebound this year, selling 37,824 vehicles as of November. The company said it expects the number will grow to 42,000 by the end of this year, which is more than a two-fold increase compared to last year's sales volume.