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As the deadlines for the 2021 Spikes Awards and Tangrams Strategy & Effectiveness Awards entries approach, Spikes Asia is reaching out to past winners at both award programmes who have demonstrated exemplary creativity and marketing effectiveness in the same piece of winning work. We ask the creatives and strategists to talk about what made the work stand out to the juries and what winning a Spike and Tangram meant for them and their team.
This time we speak with Hemant Shringy, CCO, and Suraja Kishore, CEO, of BBDO India about 'Dads #ShareTheLoad'.
Please provide a brief summary of #sharetheload including the client’s brief, how the work was delivered and its results.