Hangover help: Australia's Bae Juice goes to source with pre-booze beverage set to retail in liquor stores

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Hangover help: Australia’s Bae Juice goes to source with pre-booze beverage set to retail in liquor stores
By Guan Yu Lim
A two-year old Australian firm behind a hangover-relieving pear juice product is looking to be listed in 3,000 stores by the end of this year – including liquor stores.
Bae Juice product is a 100% pear juice which claims to reduce common hangover symptoms such as headache, dry mouth, and sore throat, when consumed before alcohol consumption.
The company started selling in Australia in February 2019, primarily through its online store. Amid the COVID-19 pandemic in 2020, it expanded its retail presence into independent grocery shops such as IGA and supermarkets like Woolworths.

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