Malaysia is home to a Muslim-majority population. To ensure that their halal needs are met, the Department of Islamic Development Malaysia (Jakim) was created and is responsible for issuing halal certifications in the country. While the coverage of these certifications is wide and widely known in the F&B industry, pharmaceuticals, cosmetics as well as other goods, this is not the case in the services industry, says Faeez Fadhlillah, entrepreneur and co-founder of travel platform Tripfez.
“There is a growing need for something that covers the broader services industry, especially as more digital start-ups offer services that are targeted at the Muslim population. We see a lot of these start-ups operating in healthcare, travel and tourism as well as financial services,” he adds.