H&M's Color Story Collection Puts A Contemporary, Sustainable Spin on Color Dyeing Techniques
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NEW YORK, April 22, 2021 /PRNewswire/ -- H&M is thrilled to announce the latest Innovation Stories concept collection,
Color Story. Following the concept's first drop titled Science Story, the second drop celebrates new, more sustainable methods of working with color. Joining forces with innovators, H&M created a selection of contemporary pieces that bring awareness to the environmental impacts of dyeing and printing processes. Color Story uses cutting-edge dyeing techniques, such as biotechnology, plant-based pigments, and closed-loop systems, to create unique and charming colors with less impact on the environment. The collection will launch in select stores and on www.hm.com beginning April 22