On May 10, Google and Kantar jointly released the "2021 BrandZ(TM) Top 50 Chinese Global Brand Builders", and GWM was listed among other brands for the first time. Meanwhile, GWM was also listed among "2021 BrandZ(TM) Top 20 Rising Stars". GWM has once again drawn the attention of global users with its manufacturing strength and steady growth after Auto Shanghai 2021.
BrandZ(TM) is an international and authoritative large brand building platform and the one and only brand value list that take consumers' opinions into account. Since 2017, Google had joined with Kantar to collect data on the Google research platform and assess the growth of Chinese Global Brands with the globally recognized BrandZ(TM) brand value model developed by Kantar and based on the search volume on Google. The "2021 BrandZ(TM) Top 50 Chinese Global Brand" was released by Kantar along with Google. The research covered more than 860,000 consumers from 11 market places. The Top 50 list was based on scores of the significance, differentiation and high-lighting, and was selected from 1,662 candidates in 15 categories. According to IMF, the global economy has dropped by 3.5% due to the pandemic. However, many Chinese brands including GWM have shown the resolution to promote the brand establishment and boost overseas business growth facing the "black swan" incident.