Guide to setting up a shop on Instagram
For bands and musicians, IG’s Shops on Instagram platform is a great tool for driving merch sales and pulling in a little extra revenue during the ongoing pandemic. Here, we walk you through how to set one up.
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When the pandemic started, Instagram announced Shops on Instagram to help creatives drive product discovery and make it easy for people to shop their products. As an artist, this feature is a great tool for driving merch sales right from your profile, in your feed, or through IG Stories. Here’s how to start setting up your own merch shop on Instagram.