GUEST COLUMN: AI-powered influencer marketing redefining the landscape in 2022

Mumbai: From Facebook recasting itself into a metaverse to marketers executing new lines of thought for sailing through yet another year amidst the pandemic, 2021 was indeed a roller coaster year for the digital marketing industry. However, one phenomenon which flourished all through was influencer marketing. The thriving influencer marketing arena in India is expected to grow

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