Growth Strategy – A Comprehensive Guide!
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A growth strategy is a company’s long-term strategy for increasing revenues, income, and market presence. A growth plan may be either organic or inorganic.
Organic growth can occur through market expansion, which occurs when a business uses its market to broaden its existing goods and services. Market development occurs when a company expands to a new market using its current products or services. Product development occurs when new products are launched, or diversification occurs when a company introduces new products to explore new markets. The concepts can be well-summarised by the flowchart developed by Sun Wu in Strategy for Executives.