My academic work began with undergraduate studies at York University and then postgraduate studies at the University of Western Ontario. At Western, my PhD research tested social psychological implications of the idea that people treat their human values (e.g., helpfulness, equality) as truisms and never interrogate the values directly.
Since then, I have examined diverse topics in social psychology. This work has included a number of projects on values, prejudice, family relationships, and attitudes toward children, funded by the Economic and Social Research Council and the Templeton Foundation. In addition to publishing this work in academic articles and book chapters, I have also attempted to summarise the broader literatures on values and attitudes by completing a book on values, "The Psychology of Values," and co-writing three editions of a textbook on attitudes, "The Psychology of Attitudes and Attitude Change" (with Geoff Haddock, Cardiff University, and Bas Verplanken, University of Bath).