GreenPark Sports Forms Global Partnership With LaLiga
LOS ANGELES--(Business Wire)--GreenPark Sports, the fan-focused publisher and developer of mobile games and social experiences, has announced a global partnership with world-renowned Spanish soccer league LaLiga. GreenPark and LaLiga will work closely together in the multiyear deal to engage next-generation soccer fans in GreenPark’s virtual metaverse for sports and esports fans.
With the commitment to captivate local fan communities and networks, the partnership allows fans to select any of the league’s 20 teams as they flex their team spirit using their in-game avatar. As a GreenPark “superfan,” players will also be able to digitally outfit their avatar with authentic and custom LaLiga team gear, while participating in obstacle course runs, dance battles and various other minigames including some that leverage real-time scoring and statistics. In-game currency can also be exchanged for exclusive rewards and digital fan-gear.