Grassroots Campaigning Can Change Fashion, Just Ask 'Pay Up'

Grassroots Campaigning Can Change Fashion, Just Ask 'Pay Up'
Grassroots Campaigning Can Change Fashion, Just Ask 'Pay Up'
Claudio Montesano Casillas
Pay Up. You might have seen those words as you were scrolling through your feed last spring, that’s if you weren’t personally involved in the campaign yourself. After it started in March, the Pay Up campaign went viral thanks to one simple request — make brands pay for completed work — because, as we were all learning terms like “R number” and “Shelter in Place,” the fashion industry was quietly screwing over their garment workers, even more so than usual.

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